Powr ltd are a best selling Amazon Brand, and part of the Olsam portfolio. They have >50K orders in the trailing 12 months, and a hero product ranked in the top 10 on Amazon UK in their category. Ecomtent helped to increase their Instagram profile visits by +450% with more engaging content.
Powr are a UK based Amazon brand registered seller, specialising in high quality, slim and durable wallets. They have been selling on Amazon for over 3 years, fulfilling >50K orders in the trailing 12 months; and a member of the Olsam portfolio. At the time of writing, their hero product ranked #8 on Amazon UK in the Men’s wallet category, with 4.6 stars from +8K customer reviews.
A cornerstone of this success has been Powr’s social media presence, particularly on Instagram. Powr have been using this channel since 2018 in order to grow brand awareness, leverage targeted advertising, and re-assure potential customers researching pre-purchase that they are indeed a "legitimate" living, breathing brand.
To this end, Powr aim to post once very day or two, but historically have struggled with the cost of creating eye-catching and varied content. Historically, content creation required photoshoots with a variety of different human models in different settings, in order to keep their page fresh.
This is where Ecomtent came in. With Ecomtent, Powr were able to generate photo-realistic pictures of their product in a variety of settings. Using Ecomtent’s generative AI, Powr were able to generate hundreds of potential images in seconds. This put the power back in the hands of Powr’s inhouse creatives, who were able to take the wallet around the world, and have a diverse range of human models, just with a few queries and a few clicks. This lead to more interesting content than previous photoshoots than just a wallet lying on a table, and more realistic lighting and shadow then photoshopped images. As a result, Ecomtent's content lead to +450% Instagram profile views on average vs previous content.
Now Powr are able to post as often as they like without needing to organising photoshoots. Indeed, the content Ecomtent has created has outperformed the average previous posts, created via expensive professional photographers. Jobi, Head of Marketing at Powr, said “Ecomtent’s generated images eliminate the need for time-consuming editing, and fitted seamlessly into POWR’s lifestyle content. The images are more engaging as we can put the wallet in real life scenarios with humans in the background, leading to +450% increase in profile views vs our prior material".
Check out Powr's instagram: @Powr_ltd.
Ecomtent’s generated images eliminate the need for time-consuming editing, and fitted seamlessly into POWR’s lifestyle content. The images are more engaging as we can put the wallet in real life scenarios with humans in the background, leading to +450% increase in Instagram profile views vs our prior material