Max (Founder & CEO) spoke at the January edition of the Helium 10 Elite Monthly Mastermind to over 1,500 top-level Amazon sellers on Generative AI, and its upcoming implications for Ecommerce.
Max (Founder & CEO) spoke at the January edition of the Helium 10 Elite Monthly Mastermind on Generative AI, and its upcoming implications for Ecommerce. More than 1,500 top-level Amazon sellers have joined this elite group. Most sellers who are members are doing over $25,000 per month, many are doing $100,000, and some even $1 million per month selling on Amazon. In the talk, Max argued Generative AI is set to revolutionize the ecommerce in a number of ways, but I have focused on product development, personalised marketing, and creating content.
One of the most notable ways generative AI will change ecommerce is through product development based on customer reviews. With the ability to analyze large amounts of data, generative AI can identify patterns in customer reviews, such as common complaints or preferences, and use this information to improve existing products or develop new products that meet customer needs. This not only improves the customer experience, but it also increases the chances of a product being successful in the marketplace.
Another way that generative AI will change ecommerce is through personalised marketing. With the ability to analyse large amounts of data, generative AI can create highly targeted marketing campaigns that are tailored to specific customers. This could include personalised email campaigns, social media ads, and even personalised product recommendations on seller’s website. These personalised campaigns will be more effective than traditional marketing methods, leading to higher conversion rates and increased sales.
Content Generatiation is perhaps the most obvious, but also perhaps the most transformative way Generative AI will revolutionise ecommerce. With the ability to generate new content via tools such as Chat GTP, sellers will be able to create a vast amount of high-quality content in a fraction of the time it would take to create it manually. This could include product descriptions, blog posts; and creating more engaging product lifestyle images, as we are focused on at Ecomtent. This will allow ecommerce companies to quickly and easily create a large amount of content that is tailored to their customers’ interests and preferences, reduce costs, and improve conversion. At Ecomtent, we have already seen in trials our AI Generated content increase profile visits by 4.5x (see case study).
These three areas mention barely scratch the surface of the change that is on the horizon for ecommerce. But Generative AI will not just change ecommerce, but the wider world as we know it. This technology will also change the way we live our lives, by providing us with personalized healthcare, personal finance advice, and even personalized education. It will change the way we work, by automating repetitive tasks and making our jobs more efficient. In our industry, Generative AI will enable us to create products, services and experiences that are tailored to our customers' needs, making them more efficient, more effective, and more satisfying. It will enable us to create marketing campaigns that are so targeted they will be impossible to ignore and content that will be so compelling it will be hard to look away. The revolution is here, and we should embrace this new technology and take full advantage of the potential it holds.