Choosing the right lens is crucial for photography because it directly affects the composition, sharpness, depth of field, and overall visual impact of the image in your AI Photoshoot. Prompt engineering with AI Image generators is no different. This is because AI models are trained on a large datasets of images that were captured with different camera settings, including the focal length of the lens. As the mm increases, the focal length becomes longer, resulting in a narrower angle of view, magnification, depth of field, and compression changes. These changes can significantly impact the final image, and understanding the impact of different mm lenses is crucial for generating the highest quality outputs.

1. Wide-Angle Lens Prompt: "Generate an image of [my product] in a beautiful landscape, taken with a 24mm wide-angle lens." A wide-angle lens is useful when generating outdoor product imagery in landscapes, where you want to capture the breadth of the scene. A 24mm lens can provide a wide field of view while minimizing distortion. The output image may have a greater sense of depth and dimension.

2. Telephoto Lens Prompt: "Generate an image of a person holding [my product] by their face, taken with an 85mm telephoto lens." A 85mm telephoto lens is typically used for portraits. Including this prompt can help generate a flattering perspective, isolating the subject in sharp focus and creating a blurred background.

3. Macro Lens Prompt: "Generate an image [my product] next to a flower, taken with a 100mm macro lens." A 100mm lens is ideal for capturing close-ups of small objects with high magnification and sharpness. It can be used to generate images product images that are highly detailed or textured, and can help showcasing the quality and craftsmanship.

4. Fisheye Lens Prompt: "Generate an image of a group of people beside [my product], taken with a 15mm fisheye lens." Using a reference image taken with a 15mm fisheye lens can help generate an image with an extreme wide-angle and barrel distortion. This type of lens is particularly useful when generating product imagery for creative or artistic shots. The output image may have a unique and surrealistic effect, with a warped perspective and an almost circular frame. This effect can be helpful in showcasing fashion products or accessories that aim to convey a unique or avant-garde style.

By referencing the mm of the type of lens in your prompts, you can get closer to your desired output image with. It's essential to consider the intended use of the image and the effect you want to achieve when choosing the mm of the lens. Whether you want to capture a wide landscape, magnify a subject, or create an abstract effect, understanding the impact of different mm lenses can help you generate the best output images.

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See our full prompt engineering guide here: Prompt Guide

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