Big Brands leverage Generative AI to boost ecommerce sales

Major consumer brands like Nestle, Unilever and Mondelez are embracing generative AI to boost their ecommerce efforts, and the results are impressive. Mondelez ran an AI-driven Cadbury campaign for Diwali, generating 94 million views from 130,000 ads - creating content at a scale impossible without AI technology. Unilever is using AI to generate product descriptions across its 400+ brands on Amazon. Nestle used AI image generation tools to create $800K of "media value" (the cost of advertising needed to generate the same public exposure) for a fraction of the price.

How Big Brands Are Using AI to Transform Product Photography and Listings

Product photography and listings are crucial for ecommerce success. High-quality images and optimized copy convert browsers into buyers. But shooting products and writing descriptions at scale is time-consuming and expensive. That's why major brands like Nestle, Unilever, and Mondelez are turning to ai generated images and ai product photo generators. Using ai in ecommerce and ai for product images lets them create optimized visuals and text faster and cheaper. In this post, we'll look at how brands are using ai product photo generators, ai product images, and other ai ecommerce tools to boost conversions.

Case Studies: Big Brands Use AI to Boost Ecommerce

Let's look at real examples of how major brands are getting results from ai ecommerce tools:

  • Mondelez ran an AI-driven Cadbury campaign for Diwali, generating 94 million views from 130,000 ads. Creating content at this scale would be impossible without AI technology
  • Unilever is using ai product photo generators and text generators to make visuals and descriptions across its 400+ brands on Amazon. They reported a sales leap from ai content on Amazon.
  • Nestle used AI image generation tools to create $800K of "media value" (the cost of advertising needed to generate the same public exposure) for a fraction of the price.
  • Coca-Cola lit up Times Square and Piccadilly Circus with AI generated images.

As these examples show, ai for product images and listings provides a proven way to cut costs and drive sales. read more in the Reuters article here.

The Power of AI for Ecommerce Product Photos and Listings

AI can quickly generate high-quality lifestyle product images, infographics, and written descriptions. For example:

  • An AI product photo generator like Ecomtent can create hundreds of unique product images in different contexts and styles in seconds. No more expensive photoshoots.
  • Product description generators can optimize copy for SEO and conversions in any language - like Ecomtent's ChatGPT for ecommerce.
  • AI tools like Ecomtent can create custom visuals like charts and comparison infographics tailored to each product.

As Mark Read, CEO of ad giant WPP, says: "The savings can be 10 or 20 times. Rather than flying a film crew down to Africa to shoot a commercial, we’ve created that virtually.”

Conclusion: AI is the Future of Ecommerce Visuals and Listings

Leading brands are already realizing massive benefits from using tools like ai product photo generators and ai generated product images in their ecommerce strategy. For small businesses and Amazon aggregators, ai tools provide an easy way to quickly scale high-quality listings and visuals. Services like Ecomtent allow you to go from product idea to optimized listing in minutes.The future of ecommerce listings is ai. Now is the time to start using ai for ecommerce to boost conversions and not get left behind.

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